It’s Time to Mint
Mint Brand Campaign
Mint wanted to push their brand with a more youthful and internet-centric approach, favoring storytelling, humor, and design, over a product walkthrough. By leaning into storytelling and featuring content suitable to a younger demographic, Mint was able to appeal to a growing base of users that want continuous access to their finances, with a brand they can trust.
30 second hero spot
“This campaign set out to capture the millenniall mindset—focusing on attainable lifestyle goals and telling a relatable story
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The story that came up again and again was one that embraced all facets of the financial journey—positive and negative—and knowing that Mint will be there every step of the way. What started as a product walkthrough evolved into something more universal—a story of a couple working towards their goals, no matter how big or how small they might be.
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Hidden easter eggs lived within the world we created—light hearted moments reminding you that any time is a good time to Mint
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We started this project with a mobile first mentality which allowed us to optimize messaging and content for all channels
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Responsibilities
Art Direction
Graphic Design
Team Management