Home Solar
Sungevity Home Solar Marketing Materials
Talk about photo shoot and application of assets.
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We set out to create a brand that would excite outdoor enthusiasts who wanted to combine their personal passions with their professional career
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Outdoor brands want to work with people that are passionate about their product. Rather Outdoors needed to appeal to seasoned outdoors enthusiasts who spent their free time pursuing a past time they were knowledgeable in—and passionate about.
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Iconography and textured backdrops set the stage to develop the visual language—accessible, recognizable, and universal
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The brand book’s purpose was two-fold—acting as a guide for applying the brand assets as well as a primer for the company philosophy
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Responsibilities
Art Direction
Graphic Design
Team Management